🧈Melty Butter Taiyaki in Tokyo🎏 Viral ¥500 Street Dessert You Must Try! #japanesefood #tokyotravel

🧈Melty Butter Taiyaki in Tokyo🎏 Viral ¥500 Street Dessert You Must Try! #japanesefood #tokyotravel

🍞 SOBOONG – Tokyo’s Viral Salt-Bread Taiyaki in Shin-Okubo!

Just a 3–5 min walk from Shin-Okubo Station, SOBOONG (ソブン) brings a creative twist to Japanese sweets by combining Korean salt-butter bread and classic taiyaki. Generously coated in Hokkaido-grade butter and grilled to a crispy golden finish, then filled with sweet red bean paste—it’s the ultimate sweet-salty snack that’s gone viral across Instagram and TikTok.

✨ 現場香氣撲鼻、奶油焦香四溢，是甜點控與旅日遊客不容錯過的排隊美食！

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💰 Price & Popularity / 價格與人氣

Salt-Bread Taiyaki（塩パンたい焼き） – ¥500
A crunchy-soft, Insta-famous street dessert with a rich buttery aroma.
★ 常登熱搜榜，是目前外帶甜點中的人氣王！

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🏠 Shop Info / 店鋪資訊

Name / 店名：SOBOONG（ソブン）

Address / 地址：2-32-23 Ōkubo, Shinjuku-ku, Tokyo
東京都新宿区大久保2-32-23（步行 3–5 分鐘即可抵達新大久保站）

Hours / 營業時間：11:00–20:00（不定休，詳見 IG 公告）

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💳 Payment / 付款方式

✅ Cash / 現金

✅ PayPay (QR Code payment)

❌ No credit cards or other e-payments accepted
⚠️ 請攜帶現金或開通 PayPay，避免現場困擾

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🌟 Why It’s So Popular / 爆紅原因

1. Korean × Japanese fusion：salt-butter bread meets traditional taiyaki

2. Visually stunning：butter-grilled shell, oozing red bean inside

3. Viral-worthy：frequent on foodie TikToks & Reels

4. Perfect street snack spot while exploring Shin-Okubo’s Korean district

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🔔 Tips / 小提醒

📌 Visit before lunch or after 7pm for shorter lines
📌 Occasionally features other fillings like cheese or extra custard