５２歳で公務員を辞めて開業！オムライス店主が営む地域密着マーケットの爆旨グルメ

５２歳で公務員を辞めて開業！オムライス店主が営む地域密着マーケットの爆旨グルメ

(Due to) the population decline (in the local area), I feel a great sense of crisis. The omelet rice shop owner quit his civil service job in his 50s and started afresh, aiming for regional revitalization. A variety of hearty, filling menu items. Locals bringing in offerings Good personality and delicious Very good There are many good things in this town. Also runs a direct sales outlet for local products If I do it myself,
in my own way, I think it can also benefit the town. Hōdatsushimizu Town, located in “Kuchinoto,” the gateway to the Noto Peninsula in Ishikawa Prefecture. Hōdatsushimizu Town is known as the “Birthplace of Omelet Rice.” Founded July 2025
Kuchinoto Market Direct Sales/Cafe 9:30 AM – 6:30 PM
Lunch 11:00 AM – 2:30 PM Closed Wednesdays 7:00 AM
Prep work begins Manager Okano quit the town office where he had worked for many years and opened Kuchinoto Market with his own funds. Due to the population decline, I feel a great sense of crisis. When I looked around, there weren’t many people who felt the same way. Even if I try to get something moving, it doesn’t move. So I thought I should just do it myself, and that’s how I started. Most of the products are made within the town. (Manager Okano) The direct sales people bring in all sorts of things. In spring and summer, it’s grapes, of course. In spring and summer, it’s grapes, of course. Grapes are very popular. In autumn, figs come in, and now it’s shifting to persimmons. There’s wild yam too. Mountain vegetables also come in
when spring arrives. There’s Hōdatsu kudzu starch (Japanese Persimmon) It’s astringent when hard, but then it softens up. When that happens, it becomes sweet and edible. New harvest Koshihikari rice from Noto Exclusively at Kuchinoto Market, someone made us omelet rice keychains. I went to work at the Kesennuma City Hall for the reconstruction effort. The population decline is much worse over there. But they told me,
no matter how low the population drops, they will live their lives in Kesennuma. I didn’t get the feeling that the town was declining at all; I felt it was improving. When I came back here, I felt like everything was slowly disappearing. Even if I try to change that atmosphere myself, it’s quite difficult. If I do it myself,
in my own way, I think it can also benefit the town. I felt that I had to live my life doing what I believed in. Making the simmered dish for the daily set meal Adding chicken Making the omelet rice sauce Adding shredded green peppers Adding shredded green peppers The vegetables mix together to create a delicious sauce Omelet Rice Town
Hōdatsushimizu Town The sauce was conceived by the head chef of Osaka Hokkyokusei, who is from Hōdatsushimizu Town. Adding onions Sautéing the onions until transparent Adding butter Adding butter
enhances the flavor Sifting flour Adding tomato juice equivalent to four cans Mixing well Adding ketchup Adding ketchup Finally, adding Hōdatsu kudzu starch to thicken it 7:23 AM In addition to children’s play equipment,
toys are also available. Printing price tags Sandwiches from “Coffee & Lunch Sakura-ya” Arranging for display Delicious-looking sandwiches There are many good things in this town. There are local specialties, but there is no place to sell them. The producers aren’t encouraged. Adding consommé Sugar, yes. Pepper Tasting Adding Hōdatsu kudzu starch dissolved in white wine and water Finished We add Hōdatsu kudzu starch to the (soft serve) mix
to make it an original soft serve. It tastes better and
has a smoother texture. Also adding rice flour During the summer, we sometimes sold about 100 cones. Washing the rice Using Koshihikari rice from the foothills of Mt. Hōdatsu Dried and fresh flowers are also sold. Japanese sweets from Mendan confectionery Yasashii Noen (Gentle Farm)
Wild yam chips Baked steamed buns, mugwort dumplings, etc. Local regulars bring in offerings Everyone’s personality is truly good. Good personality and delicious Very good Bamboo leaf sushi made by the manager’s mother I always buy it. Purchasing figs and sushi The owner of Sushi Kappo Kawabata He’s a junior colleague from school, so I feel like I want to help him out if I can. Even if it’s just a little help. I hope it can be one of the ways to bring life back to the area. Cutting carrots Miso soup Cracking eggs for omelet rice Using eggs from Noto chickens by Nakayama Egg, etc. Adding sugar Peeling shrimp for fried shrimp Making an incision on the belly side Pepper Cutting Noto pork loin Noto pork from Taniguchi Pig Farm (locally produced) Noto pork, whose fat is not heavy, is sweet and deliciously melts in your mouth. Used as cutlets for Borga Rice, Mixed Fried Omelet Rice, and Loin Cutlet Curry. Used as cutlets for Borga Rice, Mixed Fried Omelet Rice, and Loin Cutlet Curry. Cutting chicken used for omelet rice, etc. Also using chicken skin to draw out the savory flavor Cutting onions for omelet rice Cutting them into large pieces
to add texture Shredded cabbage as a side dish Ginkgo nuts are also sold. Hand-baked rice crackers Pasta sauce, fig jam Eggs from Noto chickens Round yam, taro, potatoes (May Queen), yuzu citrus Radish Vegetables harvested from the field are delivered. Direct Sales/Cafe opens
9:30 AM A gelato and waffle shop, a bakery, and a
hamburger shop are also located outside. Mont Blanc Cake 550 yen (single item)
Mont Blanc Cake + Drink of your choice for 50 yen off Affogato 700 yen Kuchinoto Soft Serve 400 yen Black Fig Soft Serve 500 yen
Kids Soft Serve 280 yen Hot Coffee 400 yen Cold Brew Coffee 450 yen
Espresso 400 yen Cappuccino 500 yen Local customers visiting Buying figs I came thinking there might be apples now, Buying figs, persimmons, and Japanese sweets Order for hot coffee Kuchinoto Blend Coffee
roasted by Nakayama Coffee in Hōdatsushimizu Town Cold Brew Coffee 10:34 AM The rice used is Koshihikari
from Hōdatsushimizu Town. Chicken Preparing the chicken rice for omelet rice Onions Pepper Adding butter Pepper Special sauce Adding tomato ketchup Chicken rice is finished Lunch service begins
11:00 AM – Yawaragi Omelet Rice 850 yen Borga Rice 1250 yen
Hanton Rice 1250 yen O’Sama Fried Chicken Omelet Rice 1250 yen Curry Rice 700 yen Loin Cutlet Curry 1100 yen Oyako Don (Chicken & Egg Bowl) 670 yen
Omelet Curry 1100 yen Fried Shrimp Bowl 1000 yen Tamago Don (Egg Bowl) 570 yen Yokote Yakisoba (Fried Noodles) 780 yen Hōdatsu Kudzu Udon/Soba 720 yen
Daily Set Meal 900 yen O’Sama Fried Chicken Set Meal 1700 yen Kids Omelet Rice 550 yen Kids Chicken Rice 350 yen
Kids Curry 450 yen Kids Udon 300 yen Takeout available Daily Set Meal 900 yen
The day of the interview was simmered white fish. Table seating 6 tables Counter seating 5 seats Children’s play area Children can also enjoy themselves Order for takeout of
Yawaragi Omelet Rice Pouring homemade tomato sauce Putting in the flag “Omotenashi” (Hospitality) with Omelet Rice Takeout is also possible Customer who ordered the Daily Set Meal
Today was simmered filefish. Taking omelet rice home Customer arriving, ordering omelet rice Yawaragi Omelet Rice Serving Placing two pieces of fried shrimp Yawaragi Hanton Omelet Rice Frying chicken O’Sama Fried Chicken Omelet Rice A collaboration omelet rice with the town’s fried chicken specialty shop, O’Sama Fried chicken made only with young chicken from Aomori Prefecture
Only domestic vegetables are used in the marinade. The persimmon brought by a regular customer
was served as a complimentary item on this day. I really like the gentle-tasting omelet rice. The fried chicken is also very crispy. Many people also purchase local specialties. Customers arriving Frying a cutlet Cutting Noto pork loin cutlet Pouring plenty of homemade curry Time to eat Thick, rich curry
The Noto pork loin cutlet is also crispy. Also popular with families with children
as there is a kids’ play area. Regular customer who ordered the Daily Set Meal A nutritious daily lunch with a variety of small side dishes. I come here often. I always eat the omelet rice. It makes me want to eat it again. The fact that you can eat local ingredients, buy them, and also eat omelet rice
is great, I think. People who usually help out at the shop also visit. Making yakisoba Serving Yokote Yakisoba, the soul food of Yokote City, Akita Prefecture. The thick-noodle yakisoba is delicious. Kuchinoto Blend Coffee Staff) Is this your first time?
I’ve been here quite a bit. For tea, or coffee, and such. They’re working hard, thinking of new menu items. Today I just happened to be a customer. The coffee is delicious too. Sautéing chicken rice Fried shrimp Yawaragi Hanton Rice Yawaragi Mixed Fried Omelet Rice Customer who ordered Yawaragi Hanton Omelet Rice Making fried rice Fried rice Tamago Don (Egg Bowl) Customer who ordered Tamago Don and Fried Rice It’s easy to use casually because there are also reasonably priced menu items. Please come again. Thank you. Soft serve ice cream Gelato and waffle shop “Smile Ring”
located outside the premises. Bakery
“Minimum” Many cute breads are on sale. A small bakery run by CHANO-KI Kanazawa
located on Tatemachi Street in Kanazawa City. Hamburger shop
“ROUTE18” Ordering Yawaragi Borga Rice Pouring tomato sauce Yawaragi Borga Rice 1250 yen The omelet rice has a delicious,
gentle-tasting tomato sauce. The Noto pork loin cutlet is also
packed with the umami of the pork. Gentle-tasting tomato sauce Loin cutlet Miso soup It’s just the beginning, but I hope this shop can become a place where both customers and staff
can feel relaxed and at ease. That’s how things are right now. The challenge of Kuchinoto Market has just begun.
Please come and try the delicious omelet rice!

店名　クチノトマーケット
地図　https://maps.app.goo.gl/J9PtJ6U78Nhzvt7H9
住所　 石川県羽咋郡宝達志水町門前１５０−１１

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